An Introduction To The Apple Retail Store

The Apple Retail Store is the best place to test-drive and explore Apple products because its the one place you can find everything Apple — including some of the worlds most knowledgeable Apple people. The Concierge in the orange shirt is your guide to the Apple Retail Store, ready to answer your questions and point you in the right direction. Our Specialists help you get to know our products and answer your questions. And Geniuses provide hands-on technical support and any necessary repairs at the Genius Bar.